The sector of holiday and leisure develops faster than almost any other domain. This is necessary because of the level of competition in the industry and the evolving travel tastes of consumers.There are companies out there in the industry that are struggling simple because they cannot keep up with the advances in technology and are being beaten by competitors who can offer their customers better channels of communication. Lets take a closer look at what methods travel companies are now calling upon to communicate with their customers better
Email. You could argue that email has been around for quite a while now and is not a new form of communication. Yet there are still travel companies who do not use it to its full potential and instead still do most of their communication via phone or post. Those companies who have embraced this technology, such as Oceania Cruises, are using it to attract customers via newsletters etc, arrange travel bookings, deal with customer enquiries instantly, provide up to date information to customers on their booking and send out billing info to name a few.
Booking online. Even more companies are realising the potential of moving their booking systems online rather than forcing people to ring up or email they holiday requests. These systems make the booking process easy, convenient and instant, which is what the modern day consumer demands now. Obviously this is used alongside other communication methods but companies who do not adopt this, especially in the luxury cruises sector, will soon struggle
Social media. You must of had your head in the sand if you’ve not caught all the talk about how great (or how bad) social media can be for businesses. However, companies that are at the top of their game or willing to keep an open mind, such as Oberoi Nile Cruises, are reaping the rewards by communicating with potential customers on their own level and in an informal setting. Something that has got the travel industry excited at the moment is Twitter, which is a platform that allows companies to communicate with a wide spectrum of people and keep them up to date with developments and offers